You have a big story that needs to be told, and you’re going to use a press release to do it. After all, a press release is simple, contains just what you want to say, and is a low-cost way of grabbing an audience. But . . . what if it’s never read, because it wasn’t run in any newspaper, or followed up by any media outlet? It’s time to put the press release back in a bin and start using a consumer-friendly tool: NewsUSA’s guaranteed news story media placements.