The Most Effective Way to Educate the Public

Educating the Public

Producing and communicating a cohesive message that’s meant to educate a large group of people is a difficult process to set up and put into place, and an even harder one to control. The scope of the message and the action that you want your audience to take can be cast aside—or worse, not seen at all—if it’s not picked up by the mass media. How can you build on the knowledge that your audience already has to deliver a message that meets your goals?

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