3 Ways top Marketers use Content Marketing to Educate Buyers, Support Sales Channels and Drive more Sales
Do you buy something off the first ad you ever see? In these days of Google it is almost a given that for most buying decisions you will do your research online before buying. You will often pass over ads to get to editorial or content…sometimes from the site of the vendor, but often you are more likely to believe it coming from a trusted information source.
Wouldn’t it be better if your content educated your prospective buyer if it were delivered through a trusted news website they are more likely to believe faster and hence move to an actionable decision faster?
Here’s 3 ways Top Marketers use Content Marketing to drive more sales:
- IT READS LIKE A STORY
Content that reads like a story rewards the reader with information they can use in a format that reads and feels like friend is talking to them and in a format that is friendly and shareable
- IT IS DELIVERED VIA TRUSTED NEWS SITES
Content delivered through trusted news sites is more credible
A story on Fox News TV Atlanta versus a vendor sales website is often better written and carries a stronger endorsement
- YOU CONTROL THE STORY
When you control and pre approve the stories you can be sure the stories are all about your products, carry your hyper links to your website or landing page and reflect your brand exactly the way you want everything said
Content is Google searchable and sets you up in an SEO friendly way that no ad does, there are no content blocker apps like there are ad blocker apps and a build up of good content means so many growing ways to re-purpose it and share it.
Top smart marketers have teams creating and placing content for them freeing them to oversee and direct the so many marketing efforts needed for so many new sales channels.