Is Your PR Agency Going to Get You Sued?

What do you Know About Your PR Agency?

Advertising has always been a publisher’s primary source of revenue. While still true, the Internet has forced the industry to reinvent itself. No longer is product placement enough. Now public relations people must come up with new ways to promote products and services, across a medium that is fluid and ever-changing.

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5 Ways to get more story pick ups in Top 100

5 Ways to get more story pick ups in Top 100 dailies print and online versions

By Rick Smith, APR, Founder & CEO, NewsUSA

  1. Catchy Headline
  2. Captivating photo
  3. Information or tips that address a problem the reader has
  4. Make and maintain personal relationships and daily contact with feature and special section editors by name who grow to trust you and your content. You can buy access to the contacts, but be prepared to call and email daily to even get them to look at your finished story and see multiple stories from you before they may use one.

    Constant personal contact with the hundreds of hard to identify news site editors, website masters and bloggers where they grow to rely on your content for their news site. Remember to have a clean RSS XML feed ready from where they can pull your stories or you could end up emailing one pitch at a time per outlet.

  5. Follow up each editor for tear sheets and proof of usage as clipping services often fail to receive or clip many special or feature sections. Website proof of placement can be even trickier as Google searches on your brand can bring up hundreds of thousands of entries. Tracking pixels and cookies are often removed unless the placement was paid, leaving content match tracking that works on the plagiarism model as the best way to get proof of organic earned placements. One suggestion is to offer some reward to editors to motivate them to scan and email you proof of usage tear sheets and to web masters to let you know where to point your spiders for screen capture.

3 Ways top Marketers use Content Marketing to Educate Buyers

3 Ways top Marketers use Content Marketing to Educate Buyers, Support Sales Channels and Drive more Sales

Do you buy something off the first ad you ever see? In these days of Google it is almost a given that for most buying decisions you will do your research online before buying. You will often pass over ads to get to editorial or content…sometimes from the site of the vendor, but often you are more likely to believe it coming from a trusted information source.

Wouldn’t it be better if your content educated your prospective buyer if it were delivered through a trusted news website they are more likely to believe faster and hence move to an actionable decision faster?

Here’s 3 ways Top Marketers use Content Marketing to drive more sales:

  1. IT READS LIKE A STORY
    Content that reads like a story rewards the reader with information they can use in a format that reads and feels like friend is talking to them and in a format that is friendly and shareable
  2. IT IS DELIVERED VIA TRUSTED NEWS SITES
    Content delivered through trusted news sites is more credible
    A story on Fox News TV Atlanta versus a vendor sales website is often better written and carries a stronger endorsement
  3. YOU CONTROL THE STORY
    When you control and pre approve the stories you can be sure the stories are all about your products, carry your hyper links to your website or landing page and reflect your brand exactly the way you want everything said

Content is Google searchable and sets you up in an SEO friendly way that no ad does, there are no content blocker apps like there are ad blocker apps and a build up of good content means so many growing ways to re-purpose it and share it.

Top smart marketers have teams creating and placing content for them freeing them to oversee and direct the so many marketing efforts needed for so many new sales channels.

Meeting the Challenge of Reaching Digital Audiences

Technology, most people would agree, is a wonderful thing. It provides us with more choices, from electronics to shopping to learning. With digital technology, we’ve been able to open up worlds of new information for casual users, consumers, and other audiences. While a substantial amount of technology is easy enough for anyone to download, read, or use, it also means that reaching your target audience can be more difficult. Nearly every company can reach an audience of thousands for little cost, and most employ at least a few tools to do so.

For many business owners, the answer is to branch out and reach a much larger audience of millions. Without a public relations firm or a dedicated promotions department, how do you accomplish that?

Extend Your Reach to Gain a Larger Digital Audience

You can use one of more of these services to ensure that your story has as wide a coverage area as possible.

  • Matte Release. Matte releases are stories that are written in the same style as a newspaper article and have exactly the information that you want included. They can be placed nationally and regionally in digital newspapers and sent to news websites of radio and TV stations. Your digital demographics can easily be met using a matte release. You can also add a video or infographic to further engage your audience. This information should be able to be tracked and reported so that you can see key metrics.
  • Embedded Video. Truly tap into the power of the digital world with embedded videos. As an add-on to a print matte, this option allows you to show your audience exactly what your product, service, or idea is about. Maybe you already have a robust YouTube channel that has great how-to videos, product overviews, or user reviews. How can people see it? Attach it to a print matte and then watch as proper placement brings viewers right to your door.
  • Social Media Syndication. These articles are targeted to social media sites. While social media is huge—everyone’s seen viral posts—you want to be sure to reach the people who have large audiences and would be interested in sharing your story with their readers and contributions. Brand influencers include bloggers, online newspaper columnists, and others who are “in the know” about your particular product or service. You should look for a company that will syndicate your stories to sites like Twitter, Reddit, BuzzFeed, Pinterest, and Facebook.

Use the power of these services to reach an ever-growing digital audience. NewsUSA offers you a guaranteed minimum number of matte release placements (and video) with a reach of more than 40 million, plus a reach of 30 million for social media placements. Additionally, Search Engine Optimization is included, as is comprehensive reporting.

Call NewsUSA today and discover how to extend the reach of your brand.

The Most Effective Way to Educate the Public

Educating the Public

Producing and communicating a cohesive message that’s meant to educate a large group of people is a difficult process to set up and put into place, and an even harder one to control. The scope of the message and the action that you want your audience to take can be cast aside—or worse, not seen at all—if it’s not picked up by the mass media. How can you build on the knowledge that your audience already has to deliver a message that meets your goals?

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How to Make the Consumer Feel Important

Making You Feel Important

Making consumers a true component of your marketing and PR strategy is an important part of customer relationship building. It increases loyalty for your company, brand, product, or service. In fact, customer loyalty is often cited as the most sought-after attribute for any business, whether they’re big or small, high-tech or no-tech. NewsUSA has decades of experience attracting consumers for our clientele, and we’ve pinpointed just what your customers are looking for when they consider your product, service, or message.

Sure-Fire Ways to Win Your Customer’s Loyalty

Make sure that your content helps your audience or solves a problem

Let’s say you’re known in some circles for certain products, but you’re working on delivering a new product that is unlike your others. You’re excited because the product has been designed based off of your current customers’ needs, and you know you’re filling a void. Now, you need a news story that explains this new product to the masses. You won’t hit the right audience with just a press release. A matte release, however, is fashioned as a news story that’s placed in newspapers or other media. Newspaper editors love them because mattes (also called mats) fill up available space, and since the story is written to your specifications, the product message is reaching your target audience. NewsUSA can write a news story about your product or business that’s SEO super-charged and will give you a guaranteed minimum total reach of 30 million.

Customer Loyalty

Get consumers’ feedback and connect on a personal level

Maybe you have an active, engaged Facebook fan base, but you’re looking for more than just their attention. This is where social media really shines. For example, when re-branding a service, you can introduce it to influential bloggers and those who have social media networks you’d like to connect with. Having a way to reach enough people to make an impact on Twitter, Facebook, Pinterest, LinkedIn or Instagram is going to be critical, and in some cases, may make or break the success of your re-branding. Consider using a social media syndication service that will target social media sites so that your message is propelled directly to the audience you want to approach. With NewsUSA’s service, you’ll reach a minimum of 30 million—guaranteed.

Make your information easy to view and understand

Maybe you have a great story that will showcase a certain issue for your organization. If you’re introducing a complex issue that is too difficult to understand using only text, then an infographic is the right choice for your campaign. Using graphics, images, and text, you’ll be able to explain your story in a clear, concise way that will get people invested in your cause and turn them from passive readers to passionate, loyal participants.