FAQ | News USA Advantage

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FAQ

Q: What’s the difference between NewsUSA and just sending my press release out through one of those wire services?
A: Did you want it to actually be read by anyone? Seriously, if you’re sending a press release out for purely legal, CYA reasons, that’s one thing. But normal people don’t read press releases. (No matter how well written they may be.) Which is why – in order to get you those minimum 1,200 placements we guarantee on our traditional print “mattes,” for example – our writers turn your material into what looks and reads like a real newspaper story before distributing it nationwide.
Q: How can you guarantee so many media placements?
A: Four reasons. First, our stories are written so well that almost every Top 100 daily has run them.

Second, our cred with editors is such that they know they can trust us to keep you from including anything that’s patently false.

Third, media outfits are hungrier than ever for such trusted copy in light of all the recent newsroom layoffs.

And fourth, our proprietary, uber-sensitive tracking tool finds hits that others miss.

Q: How does social syndication differ from traditional print?
A: The biggest difference is this: Social syndication articles are targeted only to social media sites (i.e., BuzzFeed, Reddit, StumbleUpon, Pinterest, Delicious and Twitter), as opposed to the more mainstream print and online news audiences you get with the likes of the Boston Globe, for example, by doing traditional print mat (matte) releases.
Q: What’s the benefit of doing a traditional print mat (matte) in conjunction with a social syndication article?
A: You’re hugely expanding your audience.Plus, if you’re at all worried about impressing your client or boss, the metrics in your results report should help: at least 90 million in combined Minimum Total Reach.(That’s 60 million for the matte, and another 50 million for the social syndication.)

Q: Why are traditional print stories also called mattes?
A: Actually, it’s a printer’s term that harkens back to the days of ink printing presses. It survives both for sentimental and PR-shorthand reasons.
Q: You say reports are viewable, 24/7, online. How does that work?
A: Once your initial results are in, you’re given your own user ID and password to access your results whenever you like. All the metrics are there – along with clips and screengrabs – and full PDF and Excel reports are yours with a simple click.
Q: Why do some services – not NewsUSA – use multipliers in their reporting?
A: We’ll let you decide their reason for doing so. But the practice originated way back when print newspapers were the only game in town, and the (legitimate) theory was that – no matter how great vendors were at finding clips – they always missed some. Ergo, a multiplier of four was commonly used. Meaning, for every clip in hand, there were assumed to be three more out there that just couldn’t be located.Fast-forward to today, though, when so many papers are either partly or fully digital, and it’s clearly harder – using that same example – to justify claiming 100 placements instead of the actual 25. (Same goes even for lower multipliers.)

Q: What’s the difference between “evergreen” and “time-sensitive” stories?
A: Evergreen stories can be used by editors year-round. Time-sensitive ones, on the other hand, are pegged to a specific event – Valentine’s Day, for example – and, therefore, have a built-in “expiration date.”While we handle both, we suggest going the evergreen route whenever possible.

Q: Which stories pull the best?
A: It’s really a question of ensuring your article is written in a way that makes people want to read it. Doesn’t matter whether it’s on health, finances, food, home improvement or whatever. The key is providing useful information – tips always work, as long as they’re not all about your product – and remembering that these aren’t ads.Attaining that desired goal is one of the big reasons you hire us.

Q: Can I run multiple articles promoting the same product or company?
A: Yes. In fact, that’s a great way to reinforce your message to consumers, and our writers will help you come up with different angles to make each story seem fresh. Click Here to learn more.
Q: How long before I see results?
A: It’s usually only a matter of weeks before we have initial, impressive results for you on all types of releases except radio. Those spots can take six weeks from the start of the broadcast month for us to report back.
Q: Is there a discount if you only distribute a release I’ve written myself?
A: Everybody needs an editor. (If they didn’t, newsroom layoffs would really skyrocket.) So the short answer is, alas, no.
Q: Do you have an editorial calendar?
A: Yes. Please click here to view it.
Q: Do newspapers have to pay NewsUSA to run your stories?
A: No. To be honest, it’s a symbiotic relationship: They like our copyright-free content, and we like their placements. And, of course, one less expense for us means we can keep our prices low for you.
Q: What are your lead-times?
A: Newspapers’ transition, full or partial, to digital has impacted the need for long lead-times. For more information, see our Editorial Calendar.
Q: How do you differ from PR firms?
A: Our CEO, Rick Smith, likes to say that we’re “PR pros’ best friend.” Meaning, in no way do we compete with them. In fact, both outside and in-house PR people routinely turn to NewsUSA for guaranteed print and online placements. (Thereby freeing them up for other things – including, say, trying to get their clients booked on The Today Show.)That said, we do sometimes work directly with individuals who perhaps can’t afford to hire a PR agency – there’s no monthly retainer fee with us – and are just looking for some quick publicity via one or more of our services.

Q: How much do each of your services cost?
A: Depends on the size of your campaign – the larger it is, the lower your cost basis. A NewsUSA representative can help you figure out what’s right for you by clicking here, or by calling 1-800-355-9500.
Q: Does NewsUSA charge a media tax?
A: No. Our home office is in tax-friendly Virginia.