Using Infographics in Your News Story
Journalists, advertisers, and public relations professionals all have experienced the same problem when trying to advocate, inform, or promote: information that’s too complex to only put into words. Infographics are often the answer. They use design, graphics, and data to explain the salient points of a story, presentation, or news. Infographics include bar and pie charts, timelines, size or number comparisons, time series data, maps, and many more. An infographic that is cleverly designed and that is relevant to your story’s data will increase your audience’s curiosity and draw their attention.
Think of what makes a picture visually arresting: color, graphics, how the elements in the picture relate to one another. (While you may think of an infographic only being in a newspaper or magazine, they are all around us: the yellow street sign that uses curvy lines to indicate an upcoming S-shaped road, for instance, is an infographic—a helpful visual depiction.)
Why Use An Infographic?
Infographics deliver information in a visual format. People remember infographics more easily than the written word because:
- A visual creates a memory. Long after words are forgotten, the brain can still recall visual information.
- A visual offers clarity. Pictures that are attached to words are easier to understand than words alone, especially when processing more complicated information. Extrapolating data from a visual format is simply what people do—and it can be used to your advantage.
- People are drawn to graphics. In fact, the Social Science Research Network reports that 65 percent of us can be labeled “visual learners.” Patterns and data comparison are a part of that learning.
Online Infographics Reach Your Audience
For guaranteed results, NewsUSA can help you distribute your infographic online:
- On a stand-alone basis. NewsUSA will include an introduction and a headline that will invite readers to view your graphic.
- As part of the traditional print “matte.” When you choose to have your infographic as a part of a traditional print story, we’ll put it where the photo normally is placed. To view the infographic in a larger format, the user simply clicks on it.
- As part of a social media syndication story. Again, your infographic will be placed where the photo normally is put. It can now easily be shared on social media (like Facebook, Pinterest, Google+, Twitter, Reddit, and Tumblr).
NewsUSA guarantees that your infographic will get a minimum of 1,000 placements on a stand-alone basis. If it’s included with a traditional print story, the guaranteed minimum is 1,000, with at least 1,000 including infographics. If you provide the infographic, we will handle everything else—an intro and headline, SEO optimization, and comprehensive reporting that’s available online at any time, for a low, flat fixed cost. Call us today to learn more.