You’d love to take your press coverage to the next level, to get more than just a mention or blurb in your local or regional media outlet. But with so many outlets available, how do you amp up your coverage so that it reaches your intended market?
- First, you’ll need to create and build relationships with reporters and bloggers that you believe would be interested in covering your story. This can be done by creating a comprehensive list and setting aside 30-45 minutes each day to contact the brand influencers in your business. A word of advice: don’t try to increase your presence through cold calls and stilted PR pitches promising a must-have story. That’s the best way to turn off the very people you want to embrace you and your business.
- Use social media every day. If you can, don’t limit your social media activity to five days a week. Instead, seven days is optimal, since everyone can view information at any time on their tablets or smart phones. Promotion is a 24/7 business, and the biggest payoffs come from a constant, strategic presence.
- Brainstorm to find new media avenues. If your product is local, search for local venues and online sites that would want to talk and write about what you have to offer. Ask people to write reviews and post them online where others can share and comment on them. If you run or work for a small business, remember that local newspapers often have a “hometown news” section. Find the reporter who covers local events and tell them your story.
While all of this planning and execution is worthwhile to promote your service, product, or message, it is a lot to do, and it’s often time-consuming. Even companies with a full-time PR staff struggle with all the planning and work that’s required to make and keep connections in a digital world. If you’re a smaller business, or work for a company that has a small staff, then you know you are unlikely to devote enough time to this.
Reaching Your Audience through Targeted Placement
If you’ve decided that there’s not enough time to develop hundreds of relationships, make connections, pitch story ideas to media outlets in your area and beyond, and track your results, then consider a company that will give you guaranteed media placement. You need the NewsUSA Advantage.
NewsUSA can offer guaranteed placement services for businesses of any size. We’ll craft a news story about your latest product and send it to our trusted list of distributors, like the Associated Press. Our tools include print and online mattes, social media, and radio spots. As your story is placed in print or online, you’ll be able to track the results in real-time. We offer established relationships, guaranteed minimum placements, and convenient tracking capabilities.
Use NewsUSA’s powerful promotion tools to gain a reach of millions with every story. Call or contact us today.