If you’re new to Search Engine Optimization (SEO), it can be confusing. Here’s some basic definitions to help you out.
Definition of Search Engine Optimization (SEO) Terms
Anchor text hyperlinks: The visible, clickable text in a hyperlink. Rather than showing the actual URL, it’s embedded within a keyword or keyword phrase that’s been identified for SEO. SEO best practices dictate that anchor text be relevant to the page you’re clicking to.
Hyperlink: A designated word, picture, or URL in a document or webpage that you can click on to navigate to another webpage or different document.
Keyword/Keyword phrase: A particular word or phrase that describes the contents of a webpage. (Or, in NewsUSA’s case, a story.) Both are intended to act as shortcuts to summarize an entire webpage.
Meta description: A keyword-infused HTML element that describes the webpage to search engines. Similar to a title tag, but with a more thorough description.
Title tag: A short HTML title element using keyword phrases meant to help pages rank higher in search engine results pages. Often used by Google as the title of a search snippet link in search engine results pages, it’s arguably the most important element of SEO. NewsUSA uses it in Social Syndication stories, but not Traditional Print “mattes.”
URL: The letters and symbols that are the address of an Internet website. (Also called “uniform resource locator” or “universal resource locator.”)