SEO Terms | News USA Advantage

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SEO Terms

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If you’re new to Search Engine Optimization (SEO), it can be confusing. Here’s some basic definitions to help you out.

Definition of Search Engine Optimization (SEO) Terms

Anchor text hyperlinks:  The visible, clickable text in a hyperlink. Rather than showing the actual URL, it’s embedded within a keyword or keyword phrase that’s been identified for SEO. SEO best practices dictate that anchor text be relevant to the page you’re clicking to.

Hyperlink:  A designated word, picture, or URL in a document or webpage that you can click on to navigate to another webpage or different document.

Keyword/Keyword phrase:  A particular word or phrase that describes the contents of a webpage.  (Or, in NewsUSA’s case, a story.)  Both are intended to act as shortcuts to summarize an entire webpage.

Meta description:  A keyword-infused HTML element that describes the webpage to search engines. Similar to a title tag, but with a more thorough description.

Title tag:  A short HTML title element using keyword phrases meant to help pages rank higher in search engine results pages. Often used by Google as the title of a search snippet link in search engine results pages, it’s arguably the most important element of SEO.  NewsUSA uses it in Social Syndication stories, but not Traditional Print “mattes.”

URL:  The letters and symbols that are the address of an Internet website.  (Also called “uniform resource locator” or “universal resource locator.”)