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Matte Releases & Media Placements

Why Matte Releases & Media Syndication?

You need press coverage…Whether it’s a matte release (mat release, syndicated content, press release, etc.), you need to expand your reach and exposure.

Those darn reporters either aren’t taking your calls, or just tossing your press kits into their “circular files” (a.k.a. trash cans)…

Enter NewsUSA.

We’ll turn your press release (or other basic info) into what looks and reads like a real newspaper story. And then we’ll use all our many distribution channels – including our partners at The Associated Press – to make sure you get huge coverage. Media placement at its finest.

How huge?

Guaranteed Minimum Number of Placements: 1,000
Guaranteed Minimum Total Reach: 40 million

How can we be so sure of our results?

Three reasons:

  • Our credibility with editors. While our writers get your message out in an engaging style, editors trust us to keep you from including anything that’s patently false. (Many even scroll our editorial site for articles.) It is all about great media and community relations at the end of the day.
  • Media outfits’ need for copy. Companies have been downsizing staffs almost as fast as Alec Baldwin can go ballistic. Which means they’re hungry for ready-to-use articles from trusted sources – see Reason No. 1 – for use in both print newspapers and (increasingly) online. Our matte releases are high-quality content that your client will be more than excited about to add to their publications through print or digital access.
  • TrackIt. Our proprietary, uber-sensitive tracking tool finds hits that others miss. Get the real time statistics.

And since this is the 21st century and we’re into what you might call “Mattes 3.0, “ you can now even opt to add an embedded video or infographic to your story.

Typical nationwide placements, print and/or online, include everything from small-town dailies to the monster-hit likes of the Boston Globe, the Miami Herald, the Denver Post, the New York Daily News, the Pittsburgh Post-Gazette, the Arizona Republic, the Cincinnati Enquirer, the L.A. Daily News, the Newark Star-Ledger, the Raleigh News & Observer, the Minneapolis Star Tribune, the Kansas City Star, the Tacoma News Tribune, the Fort Worth Star-Telegram, the Macon Telegraph, the Wichita Eagle, the Pasadena Star-News, the St. Louis Post-Dispatch, and the Buffalo News.Not to mention the news websites of TV and radio stations (further reflecting the way people of all demos stay informed these days).

And, yes, for those stories that are particularly sensitive for legal or other reasons (i.e., FDA oversight of drugs), we can just do a light edit to make sure they comply with AP style.

The NewsUSA Guarantee: If you don’t get at least 1,000 placements within four months, we’ll give you a free make-good – no questions asked.

Click here to contact a NewsUSA representative for pricing and other details, or call