Infographics and Your Products
Online infographics are often paired with news stories to deliver information to an audience using visual cues, data, and text for a simple reason—it’s easier to remember what you’ve seen than what you’ve read. The blending of words, data, and images or graphics into an infographic is easy to read, digest, and understand. Better still, you can target your infographic’s audience through online distribution channels, including social media.
Should your organization consider this powerful tool? Here are some questions that NewsUSA fields from clients about infographics.
How Do Infographics Create Value for my Company or Product?
By 2017, there will be more than 5 billion mobile phone users worldwide, and as of last year, mobile devices made up 55 percent of all Internet usage. You can take advantage of this shift since infographics are easy to view on mobile devices. With such a large potential audience, you can use them to connect with users who wouldn’t usually be exposed to your brand.
Ask yourself: Is the information in your infographic useful to your target audience? If it is, then all of the data contained within will be interesting to them. Your graphic should contain images that pertain to your industry or story. For example, an infographic on housing renovation should use elements like hammers, ladders, and other construction images.
What Stories Are Especially Suited to Infographics?
Infographics should be used as complementary pieces in news stories that contain a lot of data and/or chunks of numbers to relate the story’s highlights. For example, if you’re trying to explain why the exterior residential renovation industry experienced such growth after the housing bubble broke in 2008, you can show how homeowners’ income decreased, explain how and why people shifted from buying homes to renovating, and highlight the difference in home values after a renovation project was completed. The most important point to remember when creating an infographic is that it should tell a story—one that connects to their customers’ needs— with a beginning, middle and end.
How Can I Make My Infographic Go Viral?
Infographics are also valuable social media currency, which means they’re meant to be shared. If you want to capture key audiences who will advocate for your products or your brand, an infographic can be easily shared on Google +, Facebook, Twitter, LinkedIn, Instagram, or Pinterest. Users will always pass along a well-designed, eye-catching infographic.
What is the Best Way to Distribute an Infographic?
The beauty of an infographic is that it can be distributed as a stand-alone product or as part of a traditional print mat.
Since the online market takes advantage of both social media and the large number of mobile devices being used to access the Internet, it’s best to distribute your infographic online. NewsUSA can help by placing it as part of an online news story or as a stand-alone online basis. We guarantee a minimum of 1,000 placements, though we average more than that.
What Do I Have to Do?
The only thing you have to do is provide the infographic. NewsUSA will write an intro and headline, optimize for SEO, and produce a comprehensive report for a low fixed price. Call NewsUSA today to learn more about how we can promote your infographic using online distribution.