Online PSA Distribution
PSAs, or Public Service Announcements, are a key part of any non-profit or not-for-profit organization’s awareness campaigns. They must include a public service message (think of the current effort online, on TV, and on the radio that explains to the public why it’s not safe to text and drive) and contain reliable information.
If you have been involved in print PSA campaigns in recent years, you’ve likely noticed that it has become more and more difficult to obtain space in today’s post-recession newspapers, as compared to radio and TV PSAs. Many news organizations are printing fewer pages to make up for lackluster ad sales, meaning that print PSAs, in particular, are left without a news vehicle to promote their message. There’s a great opportunity waiting for your organization, however.
The Benefits of Using Online PSAs
NewsUSA understands your frustration, and we have a solution: online print PSA distribution for your campaign. It’s incredibly effective because we use the Internet to your advantage. By providing you with at least 1,000 guaranteed digital placements, we can deliver your message to an expanded audience, as more than 80 percent of all Americans have online access.
NewsUSA will ensure that your print PSA will make an impact. We will:
- Help you define your audience and then determine the best media outlets for distribution, from small-town papers to the heavy-hitters.
- Take your images and format them, then create a short introduction and headline that will make your audience take notice and read your information.
- Release the PSA through our network, just as a traditional print PSA is circulated. From there, they will be placed on thousands of new sites.
You can rely on NewsUSA to make sure that your digital PSA is seen. For example, if you have a PSA that is targeted to the elderly who need housing assistance, we can distribute it to media outlets that serve areas and states with large elderly populations, such as Florida, Pennsylvania, and Missouri.
NewsUSA uses the Internet to strengthen your reach using innovative ideas, including digital services like online PSA distribution. We’re a full-service news placement firm, and we have 30 years of experience with print, radio, TV, and online PSA placement. Call or contact us today to request more information and to learn more about how we can help your non-profit organization.